RACP
Transformation
Branding hope and change for individuals and communities
Branding, brand guidelines, art direction, design, digital, print
Produced at Pearshop 2019
Background
The Royal Australasian College of Physicians (RACP) connects, represents and trains Physicians and trainee physicians across Australia and New Zealand.
In response to the global changes brought about by COVID-19, the 2021 Congress series underwent a significant transformation, transitioning to a virtual conference format. This shift required the development of a distinctive identity tailored to the unique challenges and opportunities presented by the virtual setting.
Brief
Create a distinct identity for the virtual 2021 Congress series that reflects innovation and resonates with attendees.
Solution
Branding solution evoking emotion through dynamic color changes, instilling a sense of hope and optimism.
Included are examples of work reflecting capabilities in branding, concept development and executions of print and digital collateral.