Background

Corrective Services NSW (CSNSW) is dedicated to facilitating the successful reintegration of offenders into society and reducing the likelihood of re-offending. They operate various programs aimed at rehabilitation and community integration for individuals upon their release from incarceration.

Brief

CSNSW identified the need to centralize information on all the wellbeing services they offer into a single digital platform. The primary objectives were to streamline access to core offender management programs, facilitate earlier engagement with these programs, and dispel misconceptions surrounding them.

Solution

A brand identity that emphasizes trust, approachability, and the journey towards rehabilitation, aiming to create a positive association with its programs. Align website design with branding and utilize video content to clarify program misconceptions.