Background

Charter Hall, a leading organization in the real estate industry is dedicated to the well-being of its employees. Despite having an Employee Assistance Program (EAP) in place, Charter Hall observed a concerning trend of stress-related issues among its workforce. Low utilization of the EAP and lingering stigma surrounding mental health prompted Charter Hall to explore new avenues for support.

Brief

Charter Hall’s objective is clear: to create a workplace environment where every employee feels valued, supported, and equipped to prioritize their mental well-being. The company aims to destigmatize discussions around mental health, raise awareness of available resources like the EAP, and foster a culture of support and understanding.

Solution

A campaign designed to inspire and empower employees which aims to not only raise awareness of mental health resources but also foster a workplace culture characterized by mutual support and understanding.