Background

The Parramatta River Catchment Group (PRCG) is a collaborative organization comprising local councils, state agencies, and community representatives. Their collective goal is to enhance the health of the Parramatta River catchment through joint efforts.

Brief

"River Aware" is a neighborhood campaign designed to inform and engage the community in safeguarding the waterways. By providing essential information, the campaign aims to empower individuals to take proactive steps towards river conservation.

Solution

Create branding that resonates with community members and effectively convey key conservation messages, motivating individuals to participate in river protection activities.