Background

The Royal Australasian College of Physicians (RACP) connects, represents and trains Physicians and trainee physicians across Australia and New Zealand.

With a mission to connect, represent, and train medical professionals, the RACP plays a vital role in advancing medical care and health policies across the region. One of their initiatives, Fellows in Focus, comprises 52 interviews featuring esteemed fellows. With approximately 1000 new Fellows welcomed annually, the RACP aims to foster collaboration and provide insight into the fellowship experience.

Brief

The RACP aims to amplify engagement with Fellows in Focus, a collection of interviews featuring esteemed fellows. Seeking to showcase fellowship diversity and expertise, they desire a cohesive strategy to reach both prospective and existing members.

Solution

Craft smart and captivating branding for Fellows in Focus, applied in video creation and impactful quotes into shareable social media tiles.