Background

The Royal Australasian College of Physicians (RACP) connects, represents and trains Physicians and trainee physicians across Australia and New Zealand.

In recent years, the medical community has faced unprecedented challenges due to the ongoing COVID-19 pandemic. The strain and frustration borne by healthcare professionals have underscored societal inequalities, prompting a reevaluation of the status quo. The pressing question arises: Who will lead the charge for change, and what priorities should be addressed first?

Brief

RACP Congress 2022, themed “A Climate for Change,” aims to tackle these critical questions. It seeks to explore the role of specialists amidst upheaval and resource constraints, identifying priorities and pathways for progress.

Solution

Versatile branding that visually represents diverse topics and potential directions.